In this video world-renowned expert on the future of business in the digital age Brian Solis talks about what customer experience means in this connected world. Increasingly, it is not the experience that many businesses think the customer wants. They need to give the customer an experience that matters in every moment.
Most businesses are operating in an outdated paradigm that was okay some 50 years ago but not today.
Technology is teaching customers that they can get what they want, when and how they want it.
"Modern companies must be relevant, useful, trustworthy,empathetic and respectful"
Businesses must embrace what customer experience means in this digital age. Not to do so could result in the "Kodak Moment" spoken about in this video.
I hope you find this video of value to your business.
Most businesses are operating in an outdated paradigm that was okay some 50 years ago but not today.
Technology is teaching customers that they can get what they want, when and how they want it.
"Modern companies must be relevant, useful, trustworthy,empathetic and respectful"
Businesses must embrace what customer experience means in this digital age. Not to do so could result in the "Kodak Moment" spoken about in this video.
I hope you find this video of value to your business.
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