The social media marketplace is saturated with content. Most people have a limited attention span when it comes to absorbing yet another post, tweet, blog or an Instagram picture etc.
So how do you maximize the content you put out so that you cut through the online conversation and attract the attention of the audience you wish to influence?
In his book Your Brand: The Next Media Company Michael Brito talks about the need to elevate the conversation above general content marketing and make your content an integral and strategic part of you business by aligning all of your content to your vision and business goals.
Establishing the Why, What, How and Where will give you a baseline from which to develop the internal resources needed to turn your brand into a “content organisation”
See the full post by Michael Brito here
So how do you maximize the content you put out so that you cut through the online conversation and attract the attention of the audience you wish to influence?
In his book Your Brand: The Next Media Company Michael Brito talks about the need to elevate the conversation above general content marketing and make your content an integral and strategic part of you business by aligning all of your content to your vision and business goals.
Establishing the Why, What, How and Where will give you a baseline from which to develop the internal resources needed to turn your brand into a “content organisation”
See the full post by Michael Brito here
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