Stop Selling: Build that Relationship.

One of the main concerns of selling is the fear of rejection. Sales people are often viewed as maybe, pushy, untrustworthy and even liars by many people. However it doesn't have to be like that. A professional salesperson by showing real interest in the needs of the potential customer will develop a relationship that has a far greater chance of a sale than simply demonstrating the value of their product or service up front.

Using the right words at the right time and asking the right questions are key to building that relationship in order to be given the right to make a recommendation of your offering.

In this video Phil M Jones covers these topics in detail which deal with things like the "rejection formula" (None of us like to be rejected do we?).
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If someone is open to the idea of something you might want to present to them your key phrase would be; "I'm not sure if this is for you" which takes away the selling aspect but instead is likely to stir up curiosity in the mind of prospects or even an "I'll be the judge of that" thought by the prospect leading to more interest and invariably more questions- more questions=more interest in your product/service.

I hope the video provides opportunity for Staffordshire Moorlands businesses to add more techniques to their sales armoury.