Today’s consumers are much more in control and have the tools to decide which organisations are worthy of their attention.
In a recent blog post marketer/author John Jantsch suggests that producing large volumes of content to attract customers is similar to the old methods but just a little more “polished up”.
I would agree, customers and prospects need to be led to place where they are totally comfortable to make a buying decision based upon their experiences over a period of time.
In his post the author lists seven behaviours that buyers want to experience on their way to becoming customers. Know, Like,Trust,Try,Buy,Repeat and Refer.
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John Jantsch is also the author of a new book Duct Tape Selling – Think Like a Marketer, Sell Like a Superstar