It almost goes without saying now but long gone are the days when marketers could bombard prospects and customers with marketing messages to create a demand for their products and services.
Today’s consumers are much more in control and have the tools to decide which organisations are worthy of their attention.
In a recent blog post marketer/author John Jantsch suggests that producing large volumes of content to attract customers is similar to the old methods but just a little more “polished up”.
I would agree, customers and prospects need to be led to place where they are totally comfortable to make a buying decision based upon their experiences over a period of time.
In his post the author lists seven behaviours that buyers want to experience on their way to becoming customers. Know, Like,Trust,Try,Buy,Repeat and Refer.
To read the full article click here
John Jantsch is also the author of a new book Duct Tape Selling – Think Like a Marketer, Sell Like a Superstar
Today’s consumers are much more in control and have the tools to decide which organisations are worthy of their attention.
In a recent blog post marketer/author John Jantsch suggests that producing large volumes of content to attract customers is similar to the old methods but just a little more “polished up”.
I would agree, customers and prospects need to be led to place where they are totally comfortable to make a buying decision based upon their experiences over a period of time.
In his post the author lists seven behaviours that buyers want to experience on their way to becoming customers. Know, Like,Trust,Try,Buy,Repeat and Refer.
To read the full article click here
John Jantsch is also the author of a new book Duct Tape Selling – Think Like a Marketer, Sell Like a Superstar
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